Software, marketing,
and a law firm —
three engines under one umbrella.

The Brief

Three verticals, one ABS, one income rollup.

1. 01The Law Vertical — Three Avenues Under One Umbrellap. 03
2. 02Avenue 1 — Law All Day as SaaS ($300/case · 10 firms)p. 04
3. 03Avenue 2 — Consortium Marketing — PI Funnel to Trial Counselp. 05
4. 04Avenue 3 — Day Law — Internal MVA / CMVA / WC Processingp. 06
5. 05Interconnections — How the Three Feed Each Otherp. 07
6. 06The Income Rollup — Steady-State Mathp. 08
7. 07Ramp & Sequencing — What Lights Up Whenp. 09
8. 08Priority — First Six Monthsp. 10

01 — The Law Vertical

One umbrella, three engines, one ABS routing every dollar.

Consortium Law sits on top. Underneath it: a software-sales engine, a high-ticket PI marketing engine, and an internally-managed processing firm. All three settle through J.O. Law Group, LLC, the Arizona ABS that lets non-attorney equity participate in fee-bearing legal revenue.

02 — Law All Day as a Software Sale

Sell LAD to law firms at $300 per case, per month.

Katrina’s pricing model: $300 per case per month. A typical mid-size plaintiff firm runs ~20 active cases at any given time. We onboard 10 firms between August 2026 and end of Q1 2027 — ~2 firms per month — at which point LAD is generating $60,000/month MRR with zero settlement dependency.

03 — Consortium Marketing — The PI Funnel

Marketing services for trial-capable PI counsel, paid through the ABS.

Consortium Marketing approaches lawyer John (or an in-kind higher-profile NY trial attorney) and provides paid marketing services that funnel 10 third-party PI cases per month — the larger-ticket cases their existing pipeline can’t source — into their firm. Typical NY-metro PI gross settlement on these cases: ~$1,000,000. Consortium’s cut is 33% net of settlement, routed via J.O. Law Group, LLC (ABS).

04 — Day Law — Internal MVA / CMVA / WC Processing

Day Law eats its own dog food — LAD-powered processing at scale.

Day Law is the internally-managed firm under Consortium Law. Ira Ginsburg serves as initial Attorney of Record while Dwight Day ramps to take the role permanently. Day Law uses LAD and its software evolutions to manage 25 cases per month — MVA, CMVA, and Workman’s Comp — with typical settlement gross of ~$50,000. Consortium’s 33% cut routes via the ABS.

05 — The Three Verticals Reinforce Each Other

LAD powers Day Law — Day Law proves LAD — Marketing funnel pays for both.

These aren’t three independent bets. LAD’s product roadmap is informed by Day Law’s real case load. Day Law is the lighthouse customer that proves LAD to external firms. The Marketing funnel’s settlement revenue underwrites the SaaS build during the LAD ramp. The interlock is the moat.

06 — The Income Rollup — Steady-State Math

$3.77M per month to Consortium Law when all three are rolling.

All figures assume steady-state operations — meaning V1 has hit its 10-firm target, V2 is moving 10 high-ticket cases per month with settlements landing on an 18–36 month rolling lag, and V3 is processing 25 MVA/CMVA/WC cases per month with faster settlement cycle. The monthly run-rate is cash to Consortium Law, net of the 33% ABS split where applicable.

07 — Ramp & Sequencing — What Lights Up When

LAD MRR is the first cash; PI settlements compound behind it.

Read this honestly. V1 is the only avenue that produces real cash inside FY26 because it sells subscription, not contingency. V2 and V3 both start intake immediately but cash lags 6–36 months. Reinvesting V1’s early MRR plus the OUCH × JO Law anchor capital (separate Strategy Flow memo) is what funds operations during the cash-lag window.

08 — Priority — First Six Months

Software MRR first · Lawyer-John contract second · Day Law stand-up third.

Same ease-times-profitability discipline that ordered the Strategy Flow memo. V1 is the easiest dollars in the door because it doesn’t depend on a contingency cycle. V2 is the biggest dollars on the longest lag. V3 is operational lift but predictable cash.